Nudging to Use:Achieving Safe Water Behaviors in Kenya and Bangladesh.
J Luoto, et al.
Convincing people to adopt preventive health behaviors consistently is difficult, yet many lives could be saved if we understood better how to do so. For example, low‐cost point‐of‐use (POU) technologies such as chlorine and filters can substantially reduce diarrheal disease, responsible for nearly 1.7 million child deaths each year. Nonetheless, these products are not consistently used anywhere in the developing world, even when available and heavily subsidized. We ran complementary randomized field studies in rural western Kenya and urban Dhaka, Bangladesh in which households received free trials of POU products to test the role of marketing on usage of these preventive health goods.