Social marketing in India: Lessons learned from efforts to foster demand for cleaner cookstoves, 2013.
Shell Foundation
Since 2002, SF has been working to develop a market for more efficient, ‘improved cookstoves’ (ICS) that significantly reduce fuel use, emissions and cooking time for people who rely on biomass fuels. In 2007, we formed a long-term partnership with Envirofit International, a social enterprise based in the US, and together we
began to develop a business-based model to design, produce and sell a range of clean cookstoves that are affordable, durable and desirable.
