Safe Water for All Harnessing the Private Sector to Reach the Underserved, 2009. (pdf, 2.5MB)
“In this report, we examine a range of technologies and revenue models intended to increase safe-water access among lower-income populations, with primary attention on East Africa, India, and China as important emerging markets.”
TABLE OF CONTENTS
EXECUTIVE SUMMARY
BACKGROUND
SECTOR OVERVIEW
Safe-water access needs to be significantly improved
Waterborne diseases cause significant social and economic burdens
Safe-water technology is effective; so, why isn’t it more widespread?
The safe-water market is growing rapidly
Challenges of safe-water market segments differ significantly
OVERVIEW OF BUSINESS MODELS
Legal structure
Access to financing
Entrepreneurial capacity
Partnerships
Revenue model
FACTORS INFLUENCING SCALE-UP OF SAFE-WATER PRODUCTS AND SERVICES
User awareness, consumer demand, and behavior
Product characteristics
Manufacturing and importation
Distribution Marketing
Financial barriers
GOVERNMENT AND POLICY ISSUES
The role of government in laying the groundwork for investment
The role of the international community in creating standards
ON THE HORIZON
New technologies
New delivery models
New partnerships
RECOMMENDATIONS TO ACCELERATE THE BOP SAFE-WATER MARKET
1. Strengthen the enabling environment
2. Strengthen commercial financial intermediaries.
3. Increase BOP consumer demand for safe-water technologies
4. Increase BOP consumers’ access to credit for water-related borrowing
5. Provide soft and flexible funding to safe-water entrepreneurs.
6. Invest in a portfolio of technologies and business models.
7. Invest as much in the entrepreneur as in the technology.
8. Identify and support enterprises that match products and strategies to the right market segments.
9. Improve technologies and business models through advisory services.
10. Incentivize producers of high-end technologies to target BOP markets.
APPENDIX I: COUNTRY REPORT: KENYA & UGANDA
Key findings:
East Africa
Safe-water sector overview
Case study: Ecotact Ltd. – Kenya
APPENDIX II: COUNTRY REPORT: INDIA
Key findings: India
Safe-water sector overview
Case study: Hindustan Unilever (HUL) and ACCESS
APPENDIX III: COUNTRY REPORT: CHINA
Key findings: China
Safe-water sector overview
Case study: Shangli Solar Cookers
SUGGESTED FURTHER READING
