Show diarrhoea the red card: using fun, games and sport to create awareness and behaviour change. Sustainable Sanitation Practice, July 2013.
Ina Jurga
WASH United is an award winning international non-profit that pioneers the use of fun, educational games, sport star ambassadors and strictly positive messages to increase the relevance of sanitation & hygiene and to facilitate behaviour change. 
The paper introduces WASH United and its the learning and behaviour change theory to create awareness and behaviour change for starting to use the toilet and hand-washing with soap. It describes how WASH United is using games and sport at the Great WASH Yatra in India and via WASH in Schools and the impact of these programmes. In the end the paper will discuss some of the challenges.
Using games and sport, WASH United has developed a unique approach to awareness creation and behaviour change in WASH, such as mass campaigns like the Great WASH Yatra and the WASH in Schools curricula. Both have been proven to create impact in terms of knowledge, awareness and behaviour change.
In the future, WASH United is looking for partners interested to use WASH United material and tools, and especially to support “hardware” programmes with cool and fun “software” tools.
